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Connecting the Community
Sidewalk Athletics is a mission-driven mobile retail and coaching company dedicated to improving community health through movement. We bring premium footwear, expert coaching, and transformative youth programs directly into neighborhoods, workplaces, schools, and events across the Midwest. Whether you’re a runner, a walker, an athlete, or someone taking your first step toward a healthier life—we meet you exactly where you are.
More Than Mobile Retail and Coaching...
The Magic Shoe Bus
A Mobile Store Changing Lives with Every Stop
The Magic Shoe Bus is our immersive store on wheels—equipped with AI-integrated 3D foot scans, personalized fitting, and premium performance footwear. We outfit runners, walkers, workplace teams, and youth who need proper footwear to thrive. Every sale supports our mission: a portion of our shoes directly fund youth donations through the Heart & Sole Foundation.
Sidewalk Athletics Track Club
Community, Coaching & Movement for All
Our Track Club is a welcoming movement community for all ages and all fitness levels. With professional gait analysis, coaching support, form development, and scalable workouts, we help people discover the joy of running and walking—together.
Heart & Sole Foundation
Changing the Trajectory of the Next Generation
Heart & Sole provides free footwear and fitness education to youth who need it most. Through school activations, nonprofit partnerships, and community events, we equip kids with the confidence and tools to move toward healthier futures.
Sidewalk Athletics Brand
Premium Activewear Built for Real Movement
Our apparel line includes tops, bottoms, hats, socks, and accessories designed with purpose and crafted for performance. Style, quality, and comfort—made for everyday athletes.
Wellness Belongs Everywhere
Founded by ISSA Certified Coach Micheal Giddens, Sidewalk Athletics is built on the belief that movement changes lives. Our mobile model allows us to meet people where they are and bridge the gap between access, education, and community connection.
